With ‘record breaking pre-orders’ and over 5 million smartphones sold, Samsung’s Galaxy S8 seemed to be topping the charts – but a new report has suggested otherwise.
Research data has revealed that Apple’s iPhone 7 and iPhone 7 Plus were actually the most sought after handsets in the US during the first quarter of 2017.
The iOS devices had a combined overall market share of 20.1 percent, while the Samsung Galaxy S8 duo held on to 8.1 percent.
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Data has revealed that Apple’s iPhone 7 (right) and iPhone 7 Plus (left) were actually the most sought after handsets in the US during the first quarter of 2017. The iOS devices had a combined overall market share of 20.1%, while the Samsung Galaxy S8 duo held on to 8.1%
SMARTPHONES BY NUMBERS
Apple’s iPhone 7 and iPhone 7 Plus had a a combined overall market share of 20.1%.
This brought Apple’s overall market share up by 5.8%, year-over-year, to a combined 36.5%.
Samsung’s Galaxy S8 and S8+ had a combined market share of just 8.1% during the same three-month period, which is surprisingly a bit lower than the 8.8% captured by Sammy’s Galaxy S7 and S7 Edge last year.
The new data comes from Kantar Worldpanel, which has suggested that Samsung may have a problem on their hands.
Not only did its Galaxy S8 family lose to the iPhone 7 duo, but they are projected to have a lower market share than the iOS devices had last year.
However, Kantar only gathered data from January through May, and Samsung did not release its S8 handsets until April, and Apple had launched the iPhone 7 devices in September – which some might say is an unfair advantage.
But the combined market share of the iPhone 7 family brought Apple’s overall market share up by 5.8 percent, year-over-year, to a combined 36.5 percent.
Regardless, other smartphone brands also saw a decline in the US.
‘Android partner brands Samsung, LG, and Moto experienced year-on-year declines in the U.S.,’ reported Lauren Guenveur, global consumer insight director for Kantar Worldpanel.
‘The Samsung Galaxy S8, released in the last two weeks of the April period, did not show a significant impact on Samsung’s sales in the period ending in April, nor did LG’s G6.’
‘Neither of those made the list of Top 10 best-selling phones.’
Kantar only gathered data from January through May, and Samsung did not release its S8 handsets until April, and Apple had launched the iPhone 7 devices in September – which some might say is an unfair advantage
Although Apple reigned supreme in the US, it did just the opposite abroad – specifically in China.
iOS share for the period ending in April dropped year-on-year to 16.2 percent in the Asia country, which is 3.8 percentage points lower than the same period a year ago.
However, Android was able to capture 83.4 [ercent of smartphone sales, up 4.3 percentage points from 79.1 percent a year earlier.
For Apple, this was another period of decline in China that began during the three months ending February 2016.
CONSUMER REPORTS NAMES SAMSUNG GALAXY S8+ THE BEST
Although numbers showed the iPhone 7 family reigns supreme in the US, Consumer Reports released its smartphone analysis that found just the opposite.
The report found Galaxy S8+ is the best handset on the market, followed shortly after by its smaller counterpart, the Galaxy S8.
It cited the devices’ ‘stunning camera, long battery life, and gorgeous display’ as what brought them to the top and beating its rival Apple’s iPhone 7 Plus, which placed fifth.
The Consumer Reports Lab had conducted an analysis on the batteries and found the Galaxy S8+ hit 26 hours, and the S8 reached 23 hours of talk-time.
In a test of battery life while the phone is receiving and transmitting data over an LTE network, the S8+ lasted 17.5 hours, and the smaller phone lasted 14.5 hours.
The cameras in both the Samsung handsets were also deemed to be the best, as the ‘colors are rich and the low-light performance is admirable’, the report explained.
‘Importantly, Apple posted a strong period-on-period gain in urban China, rising to a 16.2% share from 12.4% in the first quarter of 2017, which was their lowest since early 2016,’ said Tamsin Timpson, Strategic Insight Director at Kantar Worldpanel ComTech Asia.
‘iPhone 7 and 7 Plus sales recovered slightly, now representing 8.5% of smartphones sold in the region, outpacing both Huawei and Oppo models.’
In Europe’s big five markets, Great Britain, Germany, France, Italy, and Spain, Android accounted for 78.3 percent of smartphone sales in the three months ending April 2017, increasing 2.2 percentage points from a year earlier. iOS posted a 1.1 percentage point gain to reach 19.3 percent of smartphone sales in the region.
Although Apple reigned supreme in the US, it did just the opposite abroad – specifically in China. iOS share for the period ending in April dropped year-on-year to 16.2 percent in the Asia country, which is 3.8 percentage points lower than the same period a year ago
‘Huawei captured 8.9 percent of smartphone sales in Great Britain during the three months ending April 2017, a 6.1 percentage point increase over the same period a year earlier,’ noted Dominic Sunnebo, Business Unit Director for Kantar Worldpanel ComTech Europe.
‘Huawei, who have become the third largest brand across Germany, France, Italy, and Spain, have contributed to the growth of the Android ecosystem, disrupted sales for Samsung and some local brands, and captured those leaving Windows and Nokia.’
However, the company has historically struggled for share in Great Britain, where Sony and Motorola have been the most popular brands after Apple and Samsung.’
‘These latest new figures are the first indications that Huawei is improving its position in Britain.’