The Walking Dead revealed as the biggest TV show

  • Monitored social media activity three hours before and after the show started
  • Found there was a total of 2.9 billion interactions about television programs
  • The Walking Dead had 2M per episode, followed by Empire with 860,000
  • The Grammys and the Super Bowl topped the charts for events and sport shows 

Although people’s eyes were glued to the screen during their favorite television shows this US broadcast TV season, a new report has suggested that their fingers were also stuck to the keys.

Nielsen has released its Social Content Ratings that found there were 2.9 billion social interactions about programs on Facebook and Twitter.

And ‘The Walking Dead’ took home the top spot for the third season in a row with a total of 2 million social interactions from fans  across both platforms. 

Nielsen has released its Social Content Ratings that found there were 2.9 billion social interactions about programs on Facebook and Twitter. And ‘The Walking Dead’ took home the top spot for the third season in a row with a total of 2 million social interactions from fans  across both platforms

HOW WAS THE DATA COLLECTED? 

Nielsen had launched its Social Content Ratings (SCR) in September 2016, which ran until May 2017.

The report was the first time that social TV insights across Facebook and Twitter were measured with a standardized, third-party methodology and shared with the industry.

Those working on the project sifted through Facebook and Twitter looking for activity related to televisions shows – both three hours before the program started and three hours after it finished. 

Nielsen had launched its Social Content Ratings (SCR) in September, which was the first time that social TV insights across Facebook and Twitter were measured with a standardized, third-party methodology and shared with the industry.

Those working on the project sifted through Facebook and Twitter looking for activity related to televisions shows – both three hours before the program started and three hours after it finished.

Although zombies were the talk of the town, FOX’s ‘Empire’ came in second with 860,000 interactions per episode, followed ‘The Bachelor’ with 453,000. 

And it was discovered that regardless of the show, a majority of the mentions were posted to Facebook.

Approximately 15 percent of users were tweeting Chandler Riggs from ‘The Walking Dad’, who plays Carl Grimes, and 14 percent reached out to the show itself 

'The Walking Dead' (pictured) was the most talked about show across Facebook and Twitter for the third season in a row. Approximately 15 percent of users were tweeting Chandler Riggs from 'The Walking Dad', who plays Carl Grimes, and 14 percent reached out to the show itself. Pictured Chandler Riggs as Carl Grimes and Andrew Lincoln as Rick Grime

‘The Walking Dead’ (pictured) was the most talked about show across Facebook and Twitter for the third season in a row. Approximately 15 percent of users were tweeting Chandler Riggs from ‘The Walking Dad’, who plays Carl Grimes, and 14 percent reached out to the show itself. Pictured Chandler Riggs as Carl Grimes and Andrew Lincoln as Rick Grime

Fans were not just discussing the programs with each other on the social networks, but were also engaged with some of the actors and others involved with the show.

Approximately 15 percent of users were tweeting Chandler Riggs from ‘The Walking Dad’, who plays Carl Grimes, and 14 percent reached out to the show itself. 

Nielsen also gathered social media activity for events that aired during the season and found ‘The 59th Annual Grammy Awards Show’ had the most engagement 

The most social moment in a sports event also took place during the Super Bowl, when 7.5 million interactions occurred as the Falcons and Patriots’ newly tied score led the game into the Super Bowl’s first-ever overtime 

‘Live events and awards shows dominated our top 10 specials this year,’ Nielsen explained in the release.   

‘The Grammys took the ‘award’ for the most social special of the season for the second year in a row, while the Oscars claimed the most social moment among specials when 836,000 interactions across Facebook and Twitter occurred within 5 minutes driven by the [unforgettable] incorrect announcement of ‘La La Land’ for best picture.’ 

A walker in Episode 16, "Welcome to the Tombs," from Season 3 of the TV series, "The Walking Dead."

A walker in Episode 16, ‘Welcome to the Tombs,’ from Season 3 of the TV series, ‘The Walking Dead.’

What started out as a seemingly lifeless matchup, Super Bowl LI later turned into quite the nail-biter, as the finale of the NFL season came out on top again this year for most social sports event, with over 190 million interactions across Facebook and Twitter.

The most social moment in a sports event also took place during the Super Bowl, when 7.5 million interactions occurred as the Falcons and Patriots’ newly tied score led the game into the Super Bowl’s first-ever overtime.

 





Courtesy: Daily Mail Online

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